Marketing Lead, UK

On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base.

In this hybrid role, you will report to the Head of Marketing. 

You will:

• Lead Waymo's marketing strategy for the UK across brand, product positioning, and audience targeting, overseeing local marketing execution in partnership with our Global Brand, Growth, Creative, and Media teams    
• With our UK marketing agenices, build resonate integrated campaigns, guiding creative, media approach, budget, and performance management    
• Bring deep understanding of cultural context, competitive dynamics, and local insights to ensure tone and manner is locally resonant across UK marketing touchpoints    
• Collaborate closely with Waymo PR, Product, Operations, Policy, and Regulatory teams to ensure alignment on how the product is messaged, managed, and scaled effectively for long-term success    
• Over time, recruit, hire, and oversee a high-performing UK-based team    
• Ensure UK learnings and best practices are well understood by US-based global leads to inform global brand decisions    

You have:

• 15+ years in brand and/or product marketing within a B2C tech or app-based company    
• Proven experience driving customer adoption of new or complex consumer products    
• Deep expertise with the UK consumer landscape, especially a strong understanding of local consumer needs, culture, and creative    
• Strong track record communicating and influencing at the executive-level     
• Experience managing agencies, setting KPIs, and leading marketing campaigns with accountability for measurable results    
• Willingness to travel at least quarterly to the San Francisco Bay Area for training and collaboration with global team    

We prefer:

• Experience at a ride-hailing, automotive, mobility, or marketplace company    
• Experience launching or scaling products in international markets, ensuring brands reinforce global brand values while resonating with local audiences    
• Ability to balance long-term strategy with hands-on execution in a dynamic, early-stage or evolving market environment    
• A portfolio of impactful, consumer-facing marketing campaigns targeted towards UK audiences    
• Collaborative leadership skills and the ability to influence ad agencies and cross-functional teams    
• Impactful communication, negotiation, and people management skills    

Travel Requirements:

• Willingness to travel globally as required. (~ 20%)