Senior Manager, APJ Partner Marketing

The role 

We are looking for a Senior Manager, APJ Partner Marketing to build the regional partner marketing engine from the ground up. This is a builder role for a regional generalist: you will cover every partner type in the region—distributors, resellers and VARs, ISVs and technology partners, and strategic alliances—recruiting new partners, activating them with high-touch programs, and converting that activation into deal registration and co-sell pipeline. You will adapt global programs for the markets of Asia Pacific and Japan, from Singapore and ASEAN to Japan, Korea, India, and ANZ, and work day-to-day with regional sales, channel, and field marketing counterparts. 

You will be remotely from Singapore. Expect 25–30% travel across the region. 

Your responsibilities will include: 

• Regional partner marketing plan: Own the APJ partner marketing plan, aligned to regional pipeline and booking targets, translating the global partner marketing strategy into in-market programs. 

• Partner recruitment and activation: Run the motions that bring new partners in and make them productive—partner roadshows, executive dinners, partner days, and activation campaigns—with deal registrations as the measure of success. 

• Co-marketing with priority partners: Plan and execute joint campaigns, events, and content with the region’s highest-potential partners, including in-region activation of the NVIDIA alliance and distributor programs. 

• Transactable offers: Take offers built on Nebius to market through partners, giving newly recruited resellers something to sell from day one. 

• MDF and co-sell programs: Manage regional MDF from planning through partner execution and ROI, and support co-sell activation with the APJ sales team. 

• Field marketing and sales alignment: Coordinate with APJ field marketing and sales on regional campaign calendars, target accounts, and shared events; you will operate with a dotted line to field marketing for in-region co-execution. 

• Localization: Adapt global messaging, campaigns, and co-branded assets for local languages, market dynamics, and partner relationships. 

• Measurement: Track partner-sourced pipeline and deal registration at the campaign level, and report regional partner marketing performance against plan. 

We expect you to have: 

• 10+ years of B2B partner or channel marketing experience, with substantial time owning APJ or multi-country Asia Pacific scope. 

• Experience at enterprise infrastructure, cloud, cybersecurity, or data platform companies—you know how technical products move through distributors, resellers, and alliances. 

• A track record of building regional partner marketing as a first or early in-region hire, executing global programs locally without local headcount around you. 

• Fluency across the full partner spectrum: distributors, VARs, SIs and GSIs, ISVs, and strategic technology alliances. 

• Hands-on MDF experience—program design, partner execution, claims, and ROI reporting. 

• Demonstrated results tying partner marketing to pipeline: deal registrations, partner-sourced opportunities, and co-sell wins. 

• An AI-augmented operating style—you use AI tools across content, research, and campaign development to produce the output of a much larger team. 

• Fluent English; additional regional languages are a plus. 

It will be an added bonus if you have: 

• Working knowledge of the AI/ML ecosystem—GPU compute, model training and inference, and the buyer personas around them (CTOs, ML engineers, AI researchers). 

• Experience marketing within the NVIDIA partner ecosystem or with NVIDIA MDF. 

• Experience launching transactable cloud offers or marketplace motions through channel partners. 

• Japanese, Korean, or Mandarin language skills.