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Listed location: San Francisco, CA
Work arrangement: onsite. A remote label does not confirm worldwide eligibility or visa sponsorship.
Read the employer’s description for qualifications, compensation and work eligibility. Confirm the position is still open on the application page.
Job description supplied by Glean; category and skill labels may be inferred. How our listings work · Report a problem
Job Description
- Own the end-to-end post-sale marketing strategy across onboarding, activation, adoption, renewal and expansion with clear lifecycle stages, goals, and success metrics.
- Design and implement segmented lifecycle campaigns across email, in-product, and other channels to accelerate time-to-value, increase adoption of priority workflows, and improve retention.
- Partner closely with Customer Success and Sales on signal-based programs for at-risk accounts, renewal readiness, win-back, and expansion opportunities.
- Develop upsell, cross-sell, and expansion campaigns aligned to sales plays and account plans, using experimentation and behavioral data to optimize onboarding, adoption, and growth, and leveraging AI to build speed and scale into the process.
- Serve as the cross-functional lead for post-sale marketing, partnering with Product, Marketing, Sales, Customer Success, and RevOps to define measurement, improve lifecycle strategy, and scale repeatable programs.
- 8+ years of B2B SaaS marketing experience across customer, lifecycle, growth, or revenue marketing, with a strong focus on post-sale outcomes.
- Proven success driving adoption, retention, and expansion within an installed base, with measurable impact on product usage, renewals, NRR, or expansion pipeline.
- Strong operator who can balance strategy, hands-on execution, and analytics in a fast-moving environment.
- AI fluent, using the latest AI tools as a natural and integral part of everyday work.
- Deep expertise and hands-on execution experience in customer and lifecycle marketing, including segmentation, testing, automation, and multi-touch journeys across email and in-product channels.
- Strong analytical, written, and communication skills, with the ability to turn customer behavior and performance data into clear programs, narratives, and executive-ready insights.
- Highly collaborative builder with a bias toward action, strong cross-functional influence, and interest in AI and agentic workflows.
- This role is hybrid (4 days a week in our Mountain View or San Francisco office)
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Frequently asked questions
Is the Customer & Growth Product Marketing Lead position at Glean remote?
The Customer & Growth Product Marketing Lead role at Glean does not have a confirmed remote arrangement in our data. Check the employer description for its work location.
What type of employment is the Customer & Growth Product Marketing Lead role?
Glean is hiring for a full-time Customer & Growth Product Marketing Lead position.
Which skills are mentioned for the Customer & Growth Product Marketing Lead job at Glean?
Detected skill labels include LLM. Check the employer description to distinguish required skills from preferred experience.
How do I apply for the Customer & Growth Product Marketing Lead position at Glean?
You can apply for the Customer & Growth Product Marketing Lead role directly through Glean's official application link provided on this page.
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